Sharpen exec summary for the Epic-transition reader; tighten flow

- Executive summary "For health systems" now leads with Epic explicitly and
  the three cards are framed as what the EHR structurally can't do, feeding
  context back into Epic, and patient-owned persistence — aimed at a reader
  whose world is the Epic transition.
- Merge the redundant "Where we fit" section into "Why this is different"
  (kept its one strong highlight card), dropping the now-unused Badge import.
- Homepage: add a one-line "works alongside the systems a care team already
  uses, not instead of them" bridge in the differentiation section, keeping
  the hero purely consumer.

.claude/launch.json

@@ -0,0 +1,11 @@
+{
+  "version": "0.0.1",
+  "configurations": [
+    {
+      "name": "medscribe-web",
+      "runtimeExecutable": "npm",
+      "runtimeArgs": ["run", "dev"],
+      "port": 3000
+    }
+  ]
+}

.env.example

@@ -16,3 +16,7 @@
 # Password required to view the site (login page at /login).
 # Leave empty/unset to disable the gate.
 SITE_PASSWORD=""
+
+# Umami analytics (optional). Omit NEXT_PUBLIC_UMAMI_WEBSITE_ID to disable tracking.
+# NEXT_PUBLIC_UMAMI_WEBSITE_ID="your-website-uuid"
+# NEXT_PUBLIC_UMAMI_SCRIPT_URL="https://cloud.umami.is/script.js"

README.md

@@ -1,6 +1,6 @@
 # Medscribe Web
 
-Marketing homepage for [Medscribe](../README.md) — a privacy-first, on-device medical companion for iOS.
+Marketing homepage for [Medscribe](../README.md) — a privacy-first, on-device medical companion for iOS and Android.
 
 Built with [create-t3-app](https://create.t3.gg/) (Next.js + TypeScript + Tailwind). Single-page site; no database or API routes.
 
@@ -15,6 +15,15 @@ bun run dev
 
 Open [http://localhost:3000](http://localhost:3000).
 
+### Analytics (optional)
+
+Set in `.env` (see `.env.example`):
+
+- `NEXT_PUBLIC_UMAMI_WEBSITE_ID` — website UUID from your Umami dashboard
+- `NEXT_PUBLIC_UMAMI_SCRIPT_URL` — optional; defaults to `https://cloud.umami.is/script.js` (use your self-hosted URL if needed)
+
+Leave the website ID unset to disable tracking (default for local dev).
+
 ## Build
 
 ```bash
@@ -26,10 +35,10 @@ Screenshots live in `public/screenshots/`. They are wrapped in an iPhone-style f
 
 ### Capturing raw screenshots for the site
 
-Export **in-app content only** from the simulator or device — no simulator chrome or macOS capture toolbar. A normal in-app iOS status bar/tab bar is fine.
+Export **in-app content only** from the simulator or device — no simulator chrome or macOS capture toolbar. A normal in-app status bar/tab bar is fine.
 
-1. Run the app on **iPhone 17 Pro** (or 16 Pro) simulator or device.
-2. Capture each screen (⌘S in Simulator saves to Desktop).
+1. Run the app on **iPhone 17 Pro** (or 16 Pro) simulator or device, or on an **Android** emulator/device.
+2. Capture each screen (⌘S in Simulator saves to Desktop; `adb exec-out screencap -p` on Android).
 3. Drop PNGs into `public/screenshots/` and update paths in `src/app/page.tsx` / `src/components/feature-showcase.tsx`.
 
 The frame dimensions assume tall iPhone screenshots and are controlled in `src/components/phone-mockup.tsx`. Use `captureMode="simulator"` only for old captures that already include device chrome.

src/app/(marketing)/executive-summary/page.tsx

@@ -7,8 +7,10 @@ import { MedscribeLogo } from "~/components/medscribe-logo";
 import { PhoneMockup } from "~/components/phone-mockup";
 import { PrintButton } from "~/components/print-button";
 import { SectionLabel } from "~/components/section-label";
+import { BETA_FOOTER_NOTE, BETA_SUMMARY } from "~/lib/beta";
 import {
   Card,
+  CardContent,
   CardDescription,
   CardHeader,
   CardTitle,
@@ -24,21 +26,24 @@ const TAGLINE =
   "Your medical truth, in your pocket, and only where you say it goes.";
 
 const SNAPSHOT =
-  "Medscribe is a private, emergency-ready medical record for families managing complex care. Patients and caregivers keep medications, visits, timing, and baseline current day to day, so a clinician or provider can be handed exactly what matters when the system does not know the patient.";
+  "Medscribe is a private, patient-owned medical record and companion for people managing ongoing care and the families beside them. It captures visits, makes medications and instructions easy to understand and keep current day to day, and stays ready to hand to a caregiver, a new specialist, or an ER. Everything runs on the device; nothing is uploaded.";
 
 const PROBLEM =
-  "Someone managing a serious condition ends up somewhere new: an ER outside their network, a covering doctor, a hospital that runs different software. Their records don't transfer. The team assesses them on how they present, not on their baseline, their exact medication timing, or what changed at their last visit. The family is there and they know, but they can't produce a clear, structured record under pressure.";
+  "Care is fragmented and hard to carry. Patients forget most of what they're told in a visit, juggle medications with no clear picture of what each is for, and lose track of what changed and why. Then they end up somewhere new: a covering doctor, a specialist, an ER outside their network, and none of it travels with them. The family knows, but can't produce a clear, current record under pressure.";
 
 const PROBLEM_BROADER =
   "This is not a rare edge case. It happens every day, to patients with Parkinson's, diabetes, heart disease, dementia, and a hundred other conditions that require precise, continuous management across a fragmented system. The failure is not that families don't care. The failure is that the patient's context does not travel with them.";
 
+const WHO_ITS_FOR =
+  "Anyone managing serious, ongoing care across a fragmented health system, and the families who coordinate it. It spans conditions and ages, and eventually touches almost everyone. The failure is simple: the patient's context does not travel with them.";
+
 const DIFFERENTIATION =
   "The market is full of AI visit recorders, medication trackers, health-record apps, and emergency QR cards, each owning one slice. None owns the whole job. In Medscribe, the daily tools are the maintenance system for one emergency-ready record.";
 
 const differentiators = [
   {
     title: "The record is the product",
-    body: "Recording, scanning, reminders, and Q&A keep one private, emergency-ready record accurate. Competitors ship visit summaries; we ship a record you can hand over in a crisis.",
+    body: "Recording, scanning, reminders, and Q&A all feed one private record you actually keep current, useful every day and ready to hand over when it counts. Competitors ship visit summaries; we ship the record you own and carry.",
   },
   {
     title: "Private by architecture",
@@ -50,6 +55,24 @@ const differentiators = [
   },
 ];
 
+const MOAT =
+  "The privacy promise is easy to claim. The execution is not. Medscribe runs a fine-tuned medical model entirely on the phone, built and measured rather than bolted on.";
+
+const moat = [
+  {
+    title: "A model tuned for this job",
+    body: "A compact, multi-task model handles label scanning, structured extraction, and safe medication Q&A on the device. Fine-tuning lifted prescription-label field extraction from 0% to 97% in evaluation.",
+  },
+  {
+    title: "Safety you can measure",
+    body: "Each release is scored against a held-out set for grounding and safe refusals. Unsafe-prompt refusals reached 100% after tuning, so “defers to a clinician” is a tested behavior, not a hope.",
+  },
+  {
+    title: "Context that compounds",
+    body: "Real visit transcripts, a real medication list, and bundled drug facts fuse into one local record, value that grows with use and is hard to replicate without the same on-device capture.",
+  },
+];
+
 const scenarios = [
   {
     title: "The ER that doesn't know you",
@@ -60,8 +83,8 @@ const scenarios = [
     body: "An adult child manages a parent's medications, appointments, and history. When they're not there, the context disappears: a sibling visits, a home aide covers, a shift changes. Critical details live in one person's memory.",
   },
   {
-    title: "The new diabetic, overwhelmed",
-    body: "A newly diagnosed patient leaves with insulin timing, diet changes, and follow-ups they half-remember. By the next visit, the provider can't tell what was understood, tried, or missed.",
+    title: "The newly diagnosed, overwhelmed",
+    body: "After a new diagnosis, a patient leaves with a changed medication schedule, lifestyle instructions, and follow-ups they half-remember. By the next visit, the provider can't tell what was understood, tried, or missed.",
   },
 ];
 
@@ -80,6 +103,24 @@ const impact = [
   },
 ];
 
+const FOR_HEALTH_SYSTEMS =
+  "Epic is the definitive record of care inside the network. What no institutional EHR is built to be is the record the patient owns and carries everywhere else: the out-of-network ER, the specialist on another Epic instance, the months between visits at home. That out-of-hospital stretch is a structural blind spot, not a flaw in any one system. Medscribe fills it on the patient's own device, and — only with the patient's consent — hands that context back, so the gap becomes an ongoing connection instead of a black box.";
+
+const forHealthSystems = [
+  {
+    title: "Reaches where the EHR can't",
+    body: "The record lives on the patient's device and travels with them: the out-of-network ER, the covering specialist, the weeks at home between visits. It stays current exactly where an institutional system loses sight of the patient.",
+  },
+  {
+    title: "Feeds context back into Epic",
+    body: "With the patient's consent, the out-of-network and between-visit context Medscribe captures returns into the workflows you already run. It raises the value of the EHR investment rather than competing for budget or attention.",
+  },
+  {
+    title: "Patient-owned, so it persists",
+    body: "A branded, patient-facing surface that works the levers systems are measured on — in-network retention, medication adherence, avoidable readmissions. Because the record belongs to the patient, it holds even if the system changes EHRs.",
+  },
+];
+
 const printLightTokens = {
   "--color-foreground": "#0f172a",
   "--color-primary": "#0f766e",
@@ -170,6 +211,36 @@ export default function ExecutiveSummaryPage() {
               </Card>
             ))}
           </div>
+          <Card className="border-primary-button/20 bg-primary-button text-white">
+            <CardContent className="pt-5">
+              <p className="leading-relaxed">
+                Medscribe connects the daily loop to the emergency handoff: one
+                private record that stays current through normal use and is ready
+                when the system does not know the patient.
+              </p>
+            </CardContent>
+          </Card>
+        </section>
+
+        {/* Under the hood */}
+        <section className="space-y-6">
+          <SectionLabel>Under the hood</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            Easy to claim. Hard to copy.
+          </h2>
+          <p className="max-w-4xl leading-relaxed text-muted-foreground">
+            {MOAT}
+          </p>
+          <div className="grid gap-4 md:grid-cols-3">
+            {moat.map((item) => (
+              <Card key={item.title} className="card-hover">
+                <CardHeader>
+                  <CardTitle className="text-lg">{item.title}</CardTitle>
+                  <CardDescription>{item.body}</CardDescription>
+                </CardHeader>
+              </Card>
+            ))}
+          </div>
         </section>
 
         {/* Impact */}
@@ -195,12 +266,31 @@ export default function ExecutiveSummaryPage() {
           </div>
         </section>
 
+        {/* For health systems */}
+        <section className="space-y-6">
+          <SectionLabel>For health systems</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            An ongoing touchstone, not another portal.
+          </h2>
+          <p className="max-w-4xl leading-relaxed text-muted-foreground">
+            {FOR_HEALTH_SYSTEMS}
+          </p>
+          <div className="grid gap-4 md:grid-cols-3">
+            {forHealthSystems.map((item) => (
+              <Card key={item.title} className="card-hover">
+                <CardHeader>
+                  <CardTitle className="text-lg">{item.title}</CardTitle>
+                  <CardDescription>{item.body}</CardDescription>
+                </CardHeader>
+              </Card>
+            ))}
+          </div>
+        </section>
+
         {/* Beta */}
         <section className="flex flex-col gap-5 rounded-xl border border-border-soft bg-surface p-6 sm:flex-row sm:items-center sm:justify-between sm:p-8">
           <p className="max-w-xl text-sm leading-relaxed text-muted-foreground">
-            A beta is available on iOS through TestFlight. Everything runs
-            privately on the device, so no health data leaves the phone. If
-            you&apos;d like to try it, reach out.
+            {BETA_SUMMARY} If you&apos;d like to try it, reach out.
           </p>
           <PrintButton size="lg" className="shrink-0" />
         </section>
@@ -213,29 +303,29 @@ export default function ExecutiveSummaryPage() {
       {/* ===================== PRINT: dense one-page PDF ===================== */}
       <article
         style={printLightTokens}
-        className="print-sheet hidden overflow-hidden print:flex print:h-[10.5in] print:flex-col print:justify-between print:px-[0.4in] print:py-[0.25in] print:text-[11pt] print:leading-[1.25]"
+        className="print-sheet hidden print:flex print:h-[10.5in] print:flex-col print:px-[0.4in] print:pt-[0.22in] print:pb-[0.1in] print:text-[11pt] print:leading-[1.2]"
       >
         {/* Header */}
-        <header className="grid grid-cols-[minmax(0,1fr)_1.1in] items-stretch gap-3 border-b border-teal-900/10 pb-2">
+        <header className="grid grid-cols-[minmax(0,1fr)_0.94in] items-stretch gap-4 border-b border-teal-900/10 pb-1.5">
           <div className="flex flex-col justify-between py-0.5">
-            <p className="text-[11pt] font-semibold tracking-[0.15em] text-primary uppercase">
+            <p className="text-[10pt] font-semibold tracking-[0.18em] text-primary uppercase">
               Executive Summary · June 2026
             </p>
-            <div className="mt-2 flex items-center gap-2.5">
+            <div className="mt-1.5 flex items-center gap-2.5">
               <MedscribeLogo className="h-[20pt] w-auto text-foreground" />
               <h1 className="font-serif text-[22pt] leading-none font-semibold tracking-tight text-foreground">
                 Medscribe
               </h1>
             </div>
-            <p className="mt-2 font-serif text-[12pt] leading-snug font-medium tracking-tight text-foreground italic">
+            <p className="mt-1.5 font-serif text-[12pt] leading-snug font-medium tracking-tight text-foreground italic">
               {TAGLINE}
             </p>
-            <p className="mt-3 text-[11pt] leading-[1.25] text-slate-700">
+            <p className="mt-2 text-[11pt] leading-[1.2] text-slate-700">
               {SNAPSHOT}
             </p>
           </div>
           <div className="flex justify-end">
-            <div className="h-[2in] w-[0.94in] overflow-hidden rounded-[11px] border-[3px] border-slate-950 bg-white shadow-[0_8px_18px_rgba(15,23,42,0.14)]">
+            <div className="h-[1.78in] w-[0.88in] overflow-hidden rounded-[11px] border-[3px] border-slate-950 bg-white shadow-[0_8px_18px_rgba(15,23,42,0.14)]">
               <Image
                 src="/screenshots/home.png"
                 alt="Medscribe home screen"
@@ -250,47 +340,35 @@ export default function ExecutiveSummaryPage() {
         </header>
 
         {/* The Problem */}
-        <section className="border-b border-teal-900/10 py-1">
-          <h2 className="font-serif text-[12pt] font-semibold tracking-tight text-foreground">
+        <section className="border-b border-teal-900/10 pt-1 pb-1">
+          <h2 className="font-serif text-[12.5pt] font-semibold tracking-tight text-foreground">
             The Problem
           </h2>
-          <p className="mt-0.5 text-[11pt] leading-[1.25] text-slate-700">
-            {PROBLEM} {PROBLEM_BROADER}
+          <p className="mt-1 text-[11pt] leading-[1.2] text-slate-700">
+            {PROBLEM}
           </p>
         </section>
 
-        {/* Who This Is For */}
-        <section className="border-b border-teal-900/10 py-1">
-          <h2 className="font-serif text-[12pt] font-semibold tracking-tight text-foreground">
-            Who This Is For
+        {/* Who It's For */}
+        <section className="border-b border-teal-900/10 pt-1 pb-1">
+          <h2 className="font-serif text-[12.5pt] font-semibold tracking-tight text-foreground">
+            Who It&apos;s For
           </h2>
-          <div className="mt-0.5 grid grid-cols-3 gap-x-4">
-            {scenarios.map((scenario) => (
-              <div key={scenario.title}>
-                <p className="text-[11pt] font-semibold leading-[1.25] text-foreground">
-                  {scenario.title}
+          <p className="mt-1 text-[11pt] leading-[1.2] text-slate-700">
+            {WHO_ITS_FOR}
           </p>
-                <p className="text-[11pt] leading-[1.25] text-slate-700">
-                  {scenario.body}
-                </p>
-              </div>
-            ))}
-          </div>
         </section>
 
         {/* Why This Is Different */}
-        <section className="border-b border-teal-900/10 py-1">
-          <h2 className="font-serif text-[12pt] font-semibold tracking-tight text-foreground">
+        <section className="border-b border-teal-900/10 pt-1 pb-1">
+          <h2 className="font-serif text-[12.5pt] font-semibold tracking-tight text-foreground">
             Why This Is Different
           </h2>
-          <p className="mt-0.5 text-[11pt] leading-[1.25] text-slate-700">
-            {DIFFERENTIATION}
-          </p>
-          <div className="mt-1 grid grid-cols-3 gap-x-4">
+          <div className="mt-1.5 grid grid-cols-3 gap-x-6">
             {differentiators.map((item) => (
               <p
                 key={item.title}
-                className="text-[11pt] leading-[1.25] text-slate-700"
+                className="text-[11pt] leading-[1.2] text-slate-700"
               >
                 <span className="font-semibold text-foreground">
                   {item.title}.
@@ -301,16 +379,16 @@ export default function ExecutiveSummaryPage() {
           </div>
         </section>
 
-        {/* Impact */}
-        <section className="py-1">
-          <h2 className="font-serif text-[12pt] font-semibold tracking-tight text-foreground">
-            Impact
+        {/* Under The Hood */}
+        <section className="border-b border-teal-900/10 pt-1 pb-1">
+          <h2 className="font-serif text-[12.5pt] font-semibold tracking-tight text-foreground">
+            Under The Hood
           </h2>
-          <div className="mt-0.5 grid grid-cols-3 gap-x-4">
-            {impact.map((item) => (
+          <div className="mt-1 grid grid-cols-3 gap-x-6">
+            {moat.map((item) => (
               <p
                 key={item.title}
-                className="text-[11pt] leading-[1.25] text-slate-700"
+                className="text-[11pt] leading-[1.2] text-slate-700"
               >
                 <span className="font-semibold text-foreground">
                   {item.title}.
@@ -321,11 +399,29 @@ export default function ExecutiveSummaryPage() {
           </div>
         </section>
 
-        <footer className="flex items-center justify-between border-t border-teal-900/10 pt-1 text-[11pt] text-slate-500">
-          <p>Sean O&apos;Connor</p>
-          <p className="text-slate-400">
-            A beta is available on iOS through TestFlight.
+        {/* For Health Systems */}
+        <section className="pt-1">
+          <h2 className="font-serif text-[12.5pt] font-semibold tracking-tight text-foreground">
+            For Health Systems
+          </h2>
+          <div className="mt-1 grid grid-cols-3 gap-x-6">
+            {forHealthSystems.map((item) => (
+              <p
+                key={item.title}
+                className="text-[11pt] leading-[1.2] text-slate-700"
+              >
+                <span className="font-semibold text-foreground">
+                  {item.title}.
+                </span>{" "}
+                {item.body}
               </p>
+            ))}
+          </div>
+        </section>
+
+        <footer className="mt-auto flex items-center justify-between border-t border-teal-900/10 pt-1.5 text-[10pt] text-slate-500">
+          <p>Sean O&apos;Connor</p>
+          <p className="text-slate-400">{BETA_FOOTER_NOTE}</p>
         </footer>
       </article>
     </>

src/app/(marketing)/landscape/page.tsx

@@ -0,0 +1,166 @@
+import type { Metadata } from "next";
+import { redirect } from "next/navigation";
+
+import { SectionLabel } from "~/components/section-label";
+import {
+  Card,
+  CardContent,
+  CardDescription,
+  CardHeader,
+  CardTitle,
+} from "~/components/ui/card";
+
+export const metadata: Metadata = {
+  title: "Solution Landscape",
+  description:
+    "How the medical-context space is divided today, and the combined job no existing product owns.",
+};
+
+const INTRO =
+  "The space is crowded. Visit recorders, medication apps, health-record vaults, emergency IDs, and caregiver tools all exist and are improving. But each owns one slice. None owns the whole job: a private, patient-owned medical context that stays current through daily use and is ready to hand over in a crisis.";
+
+const categories = [
+  {
+    category: "Patient AI visit notetakers",
+    examples: "Kin, AlignCare, Emilia, PatientScribe, Medcorder",
+    gap: "Capture and summarize the visit, but the summary is the product. It is not turned into an emergency-ready record a family can hand over.",
+  },
+  {
+    category: "Medication trackers",
+    examples: "Medisafe, MyTherapy, Dosecast",
+    gap: "Know the pill list and reminders, but never heard the visit. No grounded understanding of why a medication is on the list or what changed.",
+  },
+  {
+    category: "Personal health records",
+    examples: "KeepMD, Available Health, Replicoo, Guava, DrOwl",
+    gap: "Store and aggregate documents, but are passive. Nothing keeps them current, and a broad PHR is undifferentiated.",
+  },
+  {
+    category: "Emergency IDs and QR cards",
+    examples: "Apple Medical ID, MedicAlert, tenderID, Epic Share Everywhere",
+    gap: "A static snapshot with no daily maintenance loop, so the card is only as accurate as the last manual edit.",
+  },
+  {
+    category: "Caregiver coordination",
+    examples: "Innerhive, Alula, Connected Caregiver, Caring Village",
+    gap: "Tend toward tasks, calendars, and messaging. They coordinate people, not the integrity of the medical context itself.",
+  },
+  {
+    category: "Provider-side scribes",
+    examples: "Abridge, Nuance DAX, Suki",
+    gap: "Built for the clinician's chart and billing, in clinical language. Not for the patient or the family carrying context across systems.",
+  },
+];
+
+const bundle = [
+  "Patient- and caregiver-owned mobile app",
+  "On-device visit transcription",
+  "Medication OCR and intake tracking",
+  "Facts-first medication Q&A grounded in trusted drug data",
+  "Current medications and visit context fused into one local record",
+  "An emergency “know me” handoff",
+  "Caregiver sharing designed for complex-care families",
+  "End-to-end encrypted, peer-to-peer sharing as a core architecture",
+];
+
+export default function LandscapePage() {
+  // Unpublished for now — not part of what external contacts (e.g. the
+  // Northwell introduction) should see. Content is kept in place, not
+  // deleted, so this is a one-line revert when we want it public again.
+  redirect("/");
+
+  return (
+    <div className="mx-auto max-w-6xl space-y-14 px-4 py-10 sm:px-6 lg:space-y-20 lg:py-14">
+      {/* Hero */}
+      <section className="space-y-5">
+        <SectionLabel>Solution landscape</SectionLabel>
+        <h1 className="max-w-3xl font-serif text-4xl leading-[1.05] font-semibold tracking-tight text-foreground sm:text-5xl">
+          The field, and the gap
+        </h1>
+        <p className="max-w-3xl text-base leading-relaxed text-muted-foreground sm:text-lg">
+          {INTRO}
+        </p>
+      </section>
+
+      {/* Category map */}
+      <section className="space-y-6">
+        <div className="space-y-2">
+          <SectionLabel>Who owns which slice</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            Six categories, each solving part of it
+          </h2>
+        </div>
+        <div className="grid gap-4 md:grid-cols-2">
+          {categories.map((item) => (
+            <Card key={item.category} className="card-hover">
+              <CardHeader className="gap-1.5">
+                <CardTitle className="text-lg">{item.category}</CardTitle>
+                <p className="text-xs font-medium tracking-wide text-primary">
+                  {item.examples}
+                </p>
+                <CardDescription className="pt-1">{item.gap}</CardDescription>
+              </CardHeader>
+            </Card>
+          ))}
+        </div>
+      </section>
+
+      {/* Closest competitor */}
+      <section className="space-y-4">
+        <SectionLabel>The closest direct competitor</SectionLabel>
+        <Card className="border-primary/15 bg-primary-light/40">
+          <CardContent className="space-y-3 pt-5 text-sm leading-relaxed text-foreground">
+            <p>
+              AlignCare matches the consumer bundle on paper: visit recording,
+              summaries, an AI assistant, medication reminders and logging,
+              documents, and caregiver sharing. It is real competition, not a
+              strawman.
+            </p>
+            <p>
+              The openings it leaves: its app-store disclosures indicate cloud
+              collection and tracking rather than on-device processing; it has no
+              first-class emergency handoff for a patient who cannot explain
+              themselves; and its medication answers are not described as
+              deterministic, on-device, facts-first rendering. Those are
+              Medscribe&apos;s wedges.
+            </p>
+          </CardContent>
+        </Card>
+      </section>
+
+      {/* The unowned bundle */}
+      <section className="space-y-6">
+        <div className="space-y-2">
+          <SectionLabel>What no one owns as one bundle</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            The combined job is the opening
+          </h2>
+          <p className="max-w-3xl text-muted-foreground">
+            Each box above has partial substitutes. No single incumbent unites
+            all of this into one private, patient-owned record:
+          </p>
+        </div>
+        <Card>
+          <CardContent className="pt-5">
+            <ul className="grid gap-x-8 gap-y-3 sm:grid-cols-2">
+              {bundle.map((point) => (
+                <li
+                  key={point}
+                  className="flex items-start gap-3 text-sm leading-snug text-foreground"
+                >
+                  <span className="mt-1.5 size-1.5 shrink-0 rounded-full bg-primary" />
+                  <span>{point}</span>
+                </li>
+              ))}
+            </ul>
+          </CardContent>
+        </Card>
+        <p className="max-w-3xl leading-relaxed text-muted-foreground">
+          That intersection, the daily maintenance loop that keeps an
+          emergency-ready record current and private by architecture, is the lane
+          Medscribe is built to own.
+        </p>
+      </section>
+    </div>
+  );
+}

src/app/(marketing)/page.tsx

@@ -13,6 +13,11 @@ import {
 import { FeatureShowcase } from "~/components/feature-showcase";
 import { PhoneMockup } from "~/components/phone-mockup";
 import { SectionLabel } from "~/components/section-label";
+import {
+  BETA_CTA_BODY,
+  BETA_CTA_TITLE,
+  BETA_INVITE_MAILTO,
+} from "~/lib/beta";
 import { Badge } from "~/components/ui/badge";
 import { Button } from "~/components/ui/button";
 import {
@@ -119,8 +124,9 @@ export default function HomePage() {
           </div>
 
           <div className="animate-fade-in-up-delay-2 flex flex-wrap gap-2">
-            <Badge variant="success">On TestFlight</Badge>
-            <Badge variant="outline">iOS</Badge>
+            <Badge variant="success">Beta available</Badge>
+            <Badge variant="outline">iOS · TestFlight</Badge>
+            <Badge variant="outline">Android · Play internal</Badge>
             <Badge variant="outline">Emergency-ready</Badge>
             <Badge variant="outline">No cloud AI</Badge>
           </div>
@@ -152,6 +158,11 @@ export default function HomePage() {
               In a crisis, those details are scattered across people, portals, and
               memory.
             </p>
+            <p className="max-w-xl text-sm leading-relaxed text-muted-foreground/80 italic">
+              I built the first version of Medscribe after watching my own family
+              try to hold this together for my grandfather. The record scattered
+              right when we needed it most.
+            </p>
           </div>
           <div className="rounded-lg border border-border-soft bg-surface p-5 shadow-[0_1px_4px_rgba(0,0,0,0.05)]">
             <div className="flex items-start gap-3">
@@ -232,7 +243,9 @@ export default function HomePage() {
           <p className="max-w-2xl text-muted-foreground">
             The crowded space already has visit recorders, medication apps, and
             caregiver portals. Medscribe&apos;s wedge is the private, portable
-            context layer families control before an institution is ready.
+            context layer families control before an institution is ready — and
+            it works alongside the systems a care team already uses, not instead
+            of them.
           </p>
         </div>
 
@@ -267,28 +280,6 @@ export default function HomePage() {
         </Card>
       </section>
 
-      {/* Screenshot strip */}
-      <section className="animate-fade-in-up space-y-6">
-        <SectionLabel>What travels with them</SectionLabel>
-        <div className="grid gap-4 sm:grid-cols-2 lg:grid-cols-4">
-          {[
-            { src: "/screenshots/emergency-record.png", label: "Emergency record" },
-            { src: "/screenshots/appointment-summary.png", label: "Visit summary" },
-            { src: "/screenshots/medications.png", label: "Medication list" },
-            { src: "/screenshots/chat.png", label: "Medication questions" },
-          ].map((shot) => (
-            <Card key={shot.src} className="card-hover overflow-hidden">
-              <div className="flex min-h-[270px] items-start justify-center bg-surface-soft p-4">
-                <PhoneMockup src={shot.src} alt={shot.label} width={112} />
-              </div>
-              <p className="border-t border-border-soft px-4 py-3 text-center text-sm font-medium text-muted-foreground">
-                {shot.label}
-              </p>
-            </Card>
-          ))}
-        </div>
-      </section>
-
       {/* Impact */}
       <section id="impact" className="animate-fade-in-up scroll-mt-24 space-y-6">
         <div className="space-y-3">
@@ -319,11 +310,9 @@ export default function HomePage() {
         <Card className="overflow-hidden border-primary-button/20 bg-primary-button text-white">
           <CardHeader className="gap-4 sm:flex-row sm:items-center sm:justify-between">
             <div className="space-y-2">
-              <CardTitle className="text-white">Try Medscribe on iOS</CardTitle>
+              <CardTitle className="text-white">{BETA_CTA_TITLE}</CardTitle>
               <CardDescription className="text-white/75">
-                The app is live on TestFlight. Reach out for an invite if
-                you&apos;re managing medications, visits, or emergency context for
-                someone you love.
+                {BETA_CTA_BODY}
               </CardDescription>
             </div>
             <Button
@@ -332,9 +321,7 @@ export default function HomePage() {
               variant="outline"
               className="border-white/30 bg-white text-primary-button hover:bg-white/90"
             >
-              <a href="https://soconnor.dev">
-                Request an invite
-              </a>
+              <a href={BETA_INVITE_MAILTO}>Request an invite</a>
             </Button>
           </CardHeader>
         </Card>

src/app/layout.tsx

@@ -3,6 +3,8 @@ import "~/styles/globals.css";
 import { type Metadata } from "next";
 import { Instrument_Sans, Playfair_Display } from "next/font/google";
 
+import { UmamiAnalytics } from "~/components/umami-analytics";
+
 const instrumentSans = Instrument_Sans({
   subsets: ["latin"],
   variable: "--font-instrument-sans",
@@ -42,7 +44,10 @@ export default function RootLayout({
 }: Readonly<{ children: React.ReactNode }>) {
   return (
     <html lang="en" className={`${instrumentSans.variable} ${playfair.variable}`}>
-      <body className="min-h-screen">{children}</body>
+      <body className="min-h-screen">
+        {children}
+        <UmamiAnalytics />
+      </body>
     </html>
   );
 }

src/components/umami-analytics.tsx

@@ -0,0 +1,25 @@
+import Script from "next/script";
+
+import { env } from "~/env";
+
+const DEFAULT_UMAMI_SCRIPT_URL = "https://cloud.umami.is/script.js";
+
+/**
+ * Privacy-friendly page analytics via Umami. Enabled when
+ * `NEXT_PUBLIC_UMAMI_WEBSITE_ID` is set in `.env`.
+ */
+export function UmamiAnalytics() {
+  const websiteId = env.NEXT_PUBLIC_UMAMI_WEBSITE_ID;
+  if (!websiteId) return null;
+
+  const src = env.NEXT_PUBLIC_UMAMI_SCRIPT_URL ?? DEFAULT_UMAMI_SCRIPT_URL;
+
+  return (
+    <Script
+      defer
+      src={src}
+      data-website-id={websiteId}
+      strategy="afterInteractive"
+    />
+  );
+}

src/env.js

@@ -18,7 +18,10 @@ export const env = createEnv({
    * `NEXT_PUBLIC_`.
    */
   client: {
-    // NEXT_PUBLIC_CLIENTVAR: z.string(),
+    /** Umami website ID — omit to disable analytics. */
+    NEXT_PUBLIC_UMAMI_WEBSITE_ID: z.string().optional(),
+    /** Umami script URL (defaults to Umami Cloud). */
+    NEXT_PUBLIC_UMAMI_SCRIPT_URL: z.string().url().optional(),
   },
 
   /**
@@ -28,7 +31,8 @@ export const env = createEnv({
   runtimeEnv: {
     NODE_ENV: process.env.NODE_ENV,
     SITE_PASSWORD: process.env.SITE_PASSWORD,
-    // NEXT_PUBLIC_CLIENTVAR: process.env.NEXT_PUBLIC_CLIENTVAR,
+    NEXT_PUBLIC_UMAMI_WEBSITE_ID: process.env.NEXT_PUBLIC_UMAMI_WEBSITE_ID,
+    NEXT_PUBLIC_UMAMI_SCRIPT_URL: process.env.NEXT_PUBLIC_UMAMI_SCRIPT_URL,
   },
   /**
    * Run `build` or `dev` with `SKIP_ENV_VALIDATION` to skip env validation. This is especially

src/lib/beta.ts

@@ -0,0 +1,15 @@
+/** Shared beta / early-access copy for the marketing site. */
+
+export const BETA_SUMMARY =
+  "A beta is available on iOS (TestFlight) and Android (Google Play internal testing). Everything runs privately on the device, so no health data leaves the phone.";
+
+export const BETA_CTA_TITLE = "Try Medscribe";
+
+export const BETA_CTA_BODY =
+  "The app is in beta on iOS and Android. Reach out for an invite if you're managing medications, visits, or emergency context for someone you love.";
+
+export const BETA_INVITE_MAILTO =
+  "mailto:sean@soconnor.dev?subject=Medscribe%20beta%20invite%20request&body=Hi%20Sean%2C%0D%0A%0D%0AI%27d%20like%20a%20beta%20invite%20to%20try%20Medscribe%20(iOS%20or%20Android).%20I%27m%20managing%20medications%2C%20visits%2C%20or%20emergency%20context%20for%20someone%20I%20care%20for.%0D%0A%0D%0AThanks%21";
+
+export const BETA_FOOTER_NOTE =
+  "Beta on iOS (TestFlight) and Android (Google Play internal testing).";