fix: simplify public product messaging

2026-08-20 23:23:01 -04:00
parent af7f1b79e9
commit 8f656e3808
19 changed files with 537 additions and 1430 deletions
@@ -60,7 +60,7 @@ const capabilities = [
  {
    icon: Mic,
    title: "Understand a visit",
-    body: "Type, paste, snap the after-visit summary, or record the conversation with consent. Medscribe transcribes and summarizes it on the phone.",
+    body: "Type, paste, snap the after-visit summary, or record the conversation with consent, then review the useful details together.",
  },
  {
    icon: ScanLine,
@@ -70,7 +70,7 @@ const capabilities = [
  {
    icon: MessageSquare,
    title: "Answer the hard questions",
-    body: "Ask whether two medications are safe together and get an answer grounded in bundled FDA drug facts and known interaction pairs, not a chatbot's guess.",
+    body: "Bring medication questions into the same view as the patient's list, with important decisions left to the pharmacist or care team.",
  },
  {
    icon: Layers,
@@ -84,8 +84,8 @@ const capabilities = [
  },
  {
    icon: ShieldCheck,
-    title: "Share without exposure",
-    body: "End-to-end encrypted sharing lets a caregiver help, without a server ever reading the record.",
+    title: "Share with intention",
+    body: "The patient chooses what to share with a trusted caregiver and when that handoff happens.",
  },
 ] as const;

@@ -121,9 +121,9 @@ const payoffs = [
  {
    patientTitle: "A tool that is theirs",
    patient:
-      "An advocate they control, on their own device. Not a sales pitch, and never on a server.",
+      "An advocate they control, centered on their choices rather than a sales pitch.",
    cvsTitle: "Engagement without the liability",
-    cvs: "A CVS-branded habit patients actually open, with no PHI on a server: no new breach surface and no BAA to negotiate.",
+    cvs: "A CVS-branded habit patients can understand, with a clear privacy posture and deliberate patient control.",
  },
 ] as const;

@@ -139,17 +139,16 @@ export function CvsPrintSummary() {
              medical picture.
            </h1>
            <p className="mt-5 text-[15px] leading-[1.55] text-slate-600">
-              Real medical AI on the patient&apos;s phone. Medscribe summarizes
-              visits, reads pill bottles, answers medication questions from
-              bundled drug facts, and keeps one emergency-ready record across
-              every provider. Nothing is sent to the cloud.
+              Medscribe organizes visits, reads pill bottles, supports
+              medication questions, and keeps one ready-to-share record across
+              every provider.
            </p>
            <div className="mt-6 grid grid-cols-2 gap-x-5 gap-y-2 text-[8.5px] font-bold tracking-[0.08em] text-slate-600 uppercase">
              {[
-                "On-device AI",
-                "Facts-first",
-                "Patient-owned",
-                "iOS and Android beta",
+                "Private by design",
+                "Clear by design",
+                "Patient-controlled",
+                "iOS and Android",
              ].map((badge) => (
                <span key={badge} className="flex items-center gap-2">
                  <span className="size-1 rounded-full bg-teal-600" />
@@ -177,7 +176,7 @@ export function CvsPrintSummary() {
        <div className="mt-8 border-t border-teal-700/25 pt-5">
          <p className="northwell-print-label">What it can do</p>
          <h2 className="mt-2 font-serif text-[25px] leading-[1.12] font-semibold text-slate-950">
-            Real medical AI, working entirely on the phone
+            The daily tools patients need, connected in one place
          </h2>
        </div>

@@ -198,12 +197,12 @@ export function CvsPrintSummary() {
        <div className="mt-8 grid grid-cols-3 gap-7 border-t border-teal-700/25 pt-5">
          {[
            [
-              "On the device, not the cloud",
-              "Summarization and medication Q&A run on the phone. No health data goes to a server for AI, so there is no new breach surface and no BAA.",
+              "Private by design",
+              "The experience keeps the patient's choices at the center of every review and handoff.",
            ],
            [
-              "Facts first, not guesswork",
-              "Drug facts, classes, and interaction pairs come from bundled reference data. The model helps phrase the answer; it does not invent it.",
+              "Clear medication context",
+              "Medication questions stay connected to the list the patient already carries and the professionals they trust.",
            ],
            [
              "Owned by the patient",
@@ -288,9 +287,8 @@ export function CvsPrintSummary() {
              refills at CVS.
            </h3>
            <p className="mt-2 text-[10.5px] leading-[1.5] text-slate-600">
-              Live in beta on iOS and Android today. The core patient experience
-              ships now; the business layer is what a partnership builds
-              together.
+              Designed for iOS and Android. A partnership can connect the
+              patient experience with CVS&apos;s adherence and pharmacy goals.
            </p>
          </div>
          <div>
@@ -20,15 +20,15 @@ const features = [
    icon: CalendarDays,
    title: "Turn a visit into context you can review",
    description:
-      "Type or paste notes, import a portal screenshot or document, or use consent-gated recording. The beta creates a local summary for the person to check.",
+      "Type or paste notes, import a portal screenshot or document, or use consent-gated recording to create a summary you can check.",
    points: [
-      "Supported transcription and summarization run on device",
-      "The person reviews generated information",
-      "Structured visit-to-record change review is still roadmap",
+      "Keep the visit and summary easy to revisit",
+      "Review important details before relying on them",
+      "Carry follow-ups into the next conversation",
    ],
    image: "/screenshots/product-bezel-2026-08-20/visits-natural.webp",
    darkImage: "/screenshots/product-bezel-2026-08-20/visits-natural-dark.webp",
-    alt: "Synthetic Medscribe beta visit detail showing a visit summary and follow-up information",
+    alt: "Illustrative Medscribe visit detail showing a visit summary and follow-up information",
  },
  {
    id: "medications",
@@ -36,17 +36,17 @@ const features = [
    icon: Pill,
    title: "Keep the daily medication picture close",
    description:
-      "Scan a label, correct the extracted fields, set reminders, follow refills, and see a local intake history without asking a language model to invent drug facts.",
+      "Scan a label, review the details, set reminders, follow refills, and see your medication routine in one calm view.",
    points: [
-      "Label text remains editable before it becomes the record",
-      "Bundled facts and known pairs use named reference datasets",
-      "Coverage is intentionally bounded, not a complete interaction check",
+      "Review medication details before saving them",
+      "Keep schedules and reminders easy to understand",
+      "Bring important questions to a clinician or pharmacist",
    ],
    image:
      "/screenshots/product-bezel-2026-08-20/medication-detail-natural.webp",
    darkImage:
      "/screenshots/product-bezel-2026-08-20/medication-detail-natural-dark.webp",
-    alt: "Synthetic Medscribe beta medication detail with schedule and medication information",
+    alt: "Illustrative Medscribe medication detail with schedule and medication information",
  },
  {
    id: "questions",
@@ -54,15 +54,15 @@ const features = [
    icon: MessageCircle,
    title: "Facts first, fluent answers second",
    description:
-      "Medication questions can use the person’s local record and bundled fields. Dosing changes, diagnosis, and treatment decisions stay with a clinician or pharmacist.",
+      "Ask about a visit or medication using the context you have already collected. Dosing changes, diagnosis, and treatment decisions stay with a clinician or pharmacist.",
    points: [
-      "Known facts render from bundled data",
-      "The local model helps with conversational phrasing",
+      "Keep answers connected to your own context",
+      "Prepare for a clearer care conversation",
      "High-risk or unsupported questions defer to a professional",
    ],
    image: "/screenshots/product-bezel-2026-08-20/ask-black.webp",
    darkImage: "/screenshots/product-bezel-2026-08-20/ask-black-dark.webp",
-    alt: "Synthetic Medscribe beta answer with medication context and a safety boundary",
+    alt: "Illustrative Medscribe answer with medication context and a safety boundary",
  },
  {
    id: "handoff",
@@ -72,14 +72,14 @@ const features = [
    description:
      "The Know Me view brings selected medications, allergies, conditions, baseline, and contacts together. Current, unconfirmed, and review-needed states make uncertainty visible.",
    points: [
-      "Medication schedules can include source and confirmation",
+      "Medication schedules stay easy to review",
      "The person can show or share the snapshot they reviewed",
      "It complements—not replaces—clinical verification",
    ],
    image: "/screenshots/product-bezel-2026-08-20/know-me-natural.webp",
    darkImage:
      "/screenshots/product-bezel-2026-08-20/know-me-natural-dark.webp",
-    alt: "Synthetic Medscribe beta Know Me handoff with active medications and review state",
+    alt: "Illustrative Medscribe Know Me handoff with active medications and review state",
  },
 ] as const;

@@ -121,7 +121,7 @@ export function FeatureShowcase() {
      <div className="flex min-w-0 flex-col gap-6">
        <div
          role="tablist"
-          aria-label="Explore the Medscribe beta"
+          aria-label="Explore Medscribe"
          className="flex max-w-full gap-2 overflow-x-auto pb-1"
        >
          {features.map((feature) => {
@@ -161,7 +161,7 @@ export function FeatureShowcase() {
          className="focus-visible:ring-primary/40 rounded-xl outline-none focus-visible:ring-2"
        >
          <p className="text-primary text-xs font-bold tracking-[0.14em] uppercase">
-            Current beta
+            Medscribe
          </p>
          <h3 className="text-foreground mt-3 max-w-xl font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
            {active.title}
@@ -195,7 +195,7 @@ export function FeatureShowcase() {
            width={220}
          />
          <p className="text-muted-foreground mt-4 text-center text-xs">
-            Synthetic demo data · beta interface
+            Illustrative profile · Medscribe interface
          </p>
        </div>
      </div>
@@ -60,22 +60,22 @@ const people = [
 const productPillars = [
  [
    "Capture visits",
-    "Type or paste notes, import a portal screenshot, attach a document, or use consent-gated recording. Summarization stays on device.",
+    "Type or paste notes, import a portal screenshot, attach a document, or use consent-gated recording, then review the important details.",
  ],
  [
    "Keep medications current",
-    "Pill-bottle label recognition, reminders, refill tracking, dose history, and questions grounded in bundled FDA facts.",
+    "Pill-bottle label recognition, reminders, refill tracking, dose history, and questions connected to the patient's list.",
  ],
  [
    "Be ready to hand off",
-    "A patient-controlled Know Me record and encrypted caregiver sharing keep critical context ready when the chart is incomplete.",
+    "A patient-controlled Know Me record keeps critical context ready for a caregiver or care professional.",
  ],
 ] as const;

 const northwellFit = [
  [
-    "AI patients can trust",
-    "Visit summarization and medication Q&A run on the phone, while medication facts come from bundled reference data rather than model recall. It is a clear AI posture for patients, privacy teams, and clinicians.",
+    "An experience patients can trust",
+    "Visit summaries, medication routines, and important questions stay clear and reviewable for patients, privacy teams, and clinicians.",
  ],
  [
    "A Northwell story worth telling",
@@ -111,10 +111,10 @@ export function NorthwellPrintSummary() {
            </p>
            <div className="mt-6 grid grid-cols-2 gap-x-5 gap-y-2 text-[8.5px] font-bold tracking-[0.08em] text-slate-600 uppercase">
              {[
-                "On-device AI",
+                "Private by design",
                "Emergency-ready",
-                "Patient-owned",
-                "iOS and Android beta",
+                "Patient-controlled",
+                "iOS and Android",
              ].map((badge) => (
                <span key={badge} className="flex items-center gap-2">
                  <span className="size-1 rounded-full bg-teal-600" />
@@ -177,8 +177,8 @@ export function NorthwellPrintSummary() {
          <div>
            <p className="northwell-print-label">One living picture</p>
            <p className="mt-2 text-[10.5px] leading-[1.5] text-slate-600">
-              The record is useful in an emergency because ordinary use keeps it
-              from becoming a stale export.
+              Everyday use keeps the record ready for the moments when a clear
+              handoff matters most.
            </p>
          </div>
          <ul className="grid grid-cols-2 gap-x-5 gap-y-2 text-[9.5px] leading-[1.45] text-slate-600">
@@ -201,8 +201,8 @@ export function NorthwellPrintSummary() {
            A medical record the patient owns and carries
          </h2>
          <p className="northwell-print-lede">
-            The daily tools are not separate features. They are the maintenance
-            system for one emergency-ready record.
+            The daily tools work together as one clear, emergency-ready
+            experience.
          </p>
          <div className="mt-5 grid grid-cols-3 gap-5">
            {productPillars.map(([title, body], index) => (
@@ -247,35 +247,31 @@ export function NorthwellPrintSummary() {
          </h2>
          <div className="mt-3 grid grid-cols-2 gap-6 text-[10.5px] leading-[1.55] text-slate-600">
            <p>
-              Every institutional record stops at its own walls. Epic aggregates
-              Epic; urgent care, community specialists, and facilities on other
-              systems can still sit outside the picture in front of a clinician.
+              Institutional records reflect their own care settings. Patients
+              often move among urgent care, community specialists, pharmacies,
+              and family caregivers.
            </p>
            <p>
-              Visit notetakers, medication trackers, record vaults, and
-              emergency IDs each solve one slice. Medscribe connects daily
-              maintenance to the handoff across Epic and non-Epic care, on the
-              patient&apos;s device and under the patient&apos;s control.
+              Medscribe connects visit memory, medication routines, and the
+              handoff across those settings while keeping the patient&apos;s
+              choices at the center.
            </p>
          </div>
        </section>

        <section className="mt-5 grid grid-cols-2 gap-7 border-t border-slate-300 pt-5">
          <div>
-            <p className="northwell-print-label">Facts first</p>
+            <p className="northwell-print-label">Clear medication context</p>
            <p className="mt-2 text-[10px] leading-[1.5] text-slate-600">
-              Medication facts, drug classes, and known interaction pairs come
-              from bundled reference data. The language model helps with
-              phrasing; it is not treated as the source of medical facts.
+              Medication details, routines, and questions stay connected in one
+              readable view, with clinical decisions left to the care team.
            </p>
          </div>
          <div>
-            <p className="northwell-print-label">Local by default</p>
+            <p className="northwell-print-label">Patient-controlled sharing</p>
            <p className="mt-2 text-[10px] leading-[1.5] text-slate-600">
-              Visit summarization and medication Q&amp;A run on the phone.
-              Caregiver sharing is end-to-end encrypted, so a server is not
-              asked to read the patient&apos;s record in order to coordinate
-              care.
+              The patient reviews the context first and decides when a trusted
+              caregiver or care professional should see it.
            </p>
          </div>
        </section>
@@ -285,7 +281,7 @@ export function NorthwellPrintSummary() {
        <section className="pt-3">
          <p className="northwell-print-label">The Northwell opportunity</p>
          <h2 className="northwell-print-title">
-            A trusted AI touchstone between visits
+            A trusted touchstone between visits
          </h2>
          <p className="northwell-print-lede max-w-[650px]">
            Medscribe gives Northwell a useful presence in the part of care no
@@ -338,7 +334,7 @@ export function NorthwellPrintSummary() {
            </div>
            <div>
              <h3 className="font-serif text-[16px] font-semibold text-slate-950">
-                The patient carries the missing context
+                The patient carries personal context
              </h3>
              <p className="mt-2 text-[10.5px] leading-[1.55] text-slate-600">
                Non-Epic visits, medication changes, caregiver knowledge, and
@@ -356,10 +352,10 @@ export function NorthwellPrintSummary() {
              A patient promise people can understand
            </h3>
            <p className="mt-2 text-[10.5px] leading-[1.5] text-slate-600">
-              Private AI. One current picture. Ready for the caregiver, the new
-              doctor, or the ER. That is a more human story than &ldquo;AI in
-              healthcare,&rdquo; and it gives Northwell a visible way to stand
-              for continuity beyond its own walls.
+              Private by design. One current picture. Ready for the caregiver,
+              the new doctor, or the ER. That is a human story people can
+              understand, and it gives Northwell a visible way to stand for
+              continuity beyond its own walls.
            </p>
          </div>
          <div>
@@ -370,8 +366,8 @@ export function NorthwellPrintSummary() {
            <p className="mt-3 text-[10.5px] leading-[1.5] text-slate-600">
              A Bucknell computer science and engineering graduate who built
              Medscribe after watching his family lose the full picture of his
-              grandfather&apos;s care. The product is live in beta on iOS and
-              Android today.
+              grandfather&apos;s care. Medscribe is designed for iOS and
+              Android.
            </p>
          </div>
        </section>
@@ -4,8 +4,8 @@ import { MedscribeLogo } from "~/components/medscribe-logo";

 const footerLinks = [
  { href: "/how-it-works", label: "How it works" },
-  { href: "/privacy", label: "Privacy & evidence" },
-  { href: "/beta", label: "Beta access" },
+  { href: "/privacy", label: "Privacy" },
+  { href: "/access", label: "Request access" },
 ] as const;

 export function SiteFooter() {
@@ -21,8 +21,8 @@ export function SiteFooter() {
            <span className="font-serif text-lg font-semibold">Medscribe</span>
          </Link>
          <p className="text-muted-foreground mt-4 max-w-md leading-relaxed">
-            A private, patient-controlled beta for keeping visits, medications,
-            and critical context together on the device you carry.
+            A private, patient-controlled way to keep visits, medications, and
+            important care context together.
          </p>
          <p className="text-muted-foreground mt-3 text-xs leading-relaxed">
            Medscribe does not diagnose, prescribe, or replace emergency
@@ -7,7 +7,7 @@ import { Button } from "~/components/ui/button";
 const navigation = [
  { href: "/", label: "Home" },
  { href: "/how-it-works", label: "How it works" },
-  { href: "/privacy", label: "Privacy & evidence" },
+  { href: "/privacy", label: "Privacy" },
 ] as const;

 export function SiteHeader() {
@@ -39,7 +39,7 @@ export function SiteHeader() {
            </Link>
          ))}
          <Button asChild size="sm" className="ml-2">
-            <Link href="/beta">Request beta access</Link>
+            <Link href="/access">Request access</Link>
          </Button>
        </nav>

@@ -62,10 +62,10 @@ export function SiteHeader() {
              </Link>
            ))}
            <Link
-              href="/beta"
+              href="/access"
              className="bg-primary-button hover:bg-primary-button/90 focus-visible:ring-primary/40 mt-1 rounded-xl px-4 py-3 text-center text-sm font-semibold text-white outline-none focus-visible:ring-2"
            >
-              Request beta access
+              Request access
            </Link>
          </nav>
        </details>
@@ -60,7 +60,7 @@ const capabilities = [
  {
    icon: Mic,
    title: "Understand a visit",
-    body: "Type, paste, snap the after-visit summary, or record the conversation with consent. Medscribe transcribes and summarizes it on the phone.",
+    body: "Type, paste, snap the after-visit summary, or record the conversation with consent, then review the useful details together.",
  },
  {
    icon: ScanLine,
@@ -70,7 +70,7 @@ const capabilities = [
  {
    icon: MessageSquare,
    title: "Answer the hard questions",
-    body: "Ask whether two medications are safe together and get an answer grounded in bundled FDA drug facts and known interaction pairs, not a chatbot's guess.",
+    body: "Bring medication questions into the same view as the patient's list, with important decisions left to the pharmacist or care team.",
  },
  {
    icon: Layers,
@@ -84,8 +84,8 @@ const capabilities = [
  },
  {
    icon: ShieldCheck,
-    title: "Share without exposure",
-    body: "End-to-end encrypted sharing lets a caregiver help, without a server ever reading the record.",
+    title: "Share with intention",
+    body: "The patient chooses what to share with a trusted caregiver and when that handoff happens.",
  },
 ] as const;

@@ -121,9 +121,9 @@ const payoffs = [
  {
    patientTitle: "A tool that is theirs",
    patient:
-      "An advocate they control, on their own device. Not a sales pitch, and never on a server.",
+      "An advocate they control, centered on their choices rather than a sales pitch.",
    bizTitle: "Engagement without the liability",
-    biz: "A Walgreens-branded habit patients actually open through myWalgreens, with no PHI on a server: no new breach surface and no BAA to negotiate.",
+    biz: "A Walgreens-branded habit patients can understand through myWalgreens, with a clear privacy posture and deliberate patient control.",
  },
 ] as const;

@@ -139,17 +139,16 @@ export function WalgreensPrintSummary() {
              medical picture.
            </h1>
            <p className="mt-5 text-[15px] leading-[1.55] text-slate-600">
-              Real medical AI on the patient&apos;s phone. Medscribe summarizes
-              visits, reads pill bottles, answers medication questions from
-              bundled drug facts, and keeps one emergency-ready record across
-              every doctor and pharmacy. Nothing is sent to the cloud.
+              Medscribe organizes visits, reads pill bottles, supports
+              medication questions, and keeps one ready-to-share record across
+              every doctor and pharmacy.
            </p>
            <div className="mt-6 grid grid-cols-2 gap-x-5 gap-y-2 text-[8.5px] font-bold tracking-[0.08em] text-slate-600 uppercase">
              {[
-                "On-device AI",
-                "Facts-first",
-                "Patient-owned",
-                "iOS and Android beta",
+                "Private by design",
+                "Clear by design",
+                "Patient-controlled",
+                "iOS and Android",
              ].map((badge) => (
                <span key={badge} className="flex items-center gap-2">
                  <span className="size-1 rounded-full bg-teal-600" />
@@ -177,7 +176,7 @@ export function WalgreensPrintSummary() {
        <div className="mt-8 border-t border-teal-700/25 pt-5">
          <p className="northwell-print-label">What it can do</p>
          <h2 className="mt-2 font-serif text-[25px] leading-[1.12] font-semibold text-slate-950">
-            Real medical AI, working entirely on the phone
+            The daily tools patients need, connected in one place
          </h2>
        </div>

@@ -198,12 +197,12 @@ export function WalgreensPrintSummary() {
        <div className="mt-8 grid grid-cols-3 gap-7 border-t border-teal-700/25 pt-5">
          {[
            [
-              "On the device, not the cloud",
-              "Summarization and medication Q&A run on the phone. No health data goes to a server for AI, so there is no new breach surface and no BAA.",
+              "Private by design",
+              "The experience keeps the patient's choices at the center of every review and handoff.",
            ],
            [
-              "Facts first, not guesswork",
-              "Drug facts, classes, and interaction pairs come from bundled reference data. The model helps phrase the answer; it does not invent it.",
+              "Clear medication context",
+              "Medication questions stay connected to the list the patient already carries and the professionals they trust.",
            ],
            [
              "Owned by the patient",
@@ -288,9 +287,9 @@ export function WalgreensPrintSummary() {
              refills at Walgreens.
            </h3>
            <p className="mt-2 text-[10.5px] leading-[1.5] text-slate-600">
-              Live in beta on iOS and Android today. The core patient experience
-              ships now; the business layer is what a partnership builds
-              together.
+              Designed for iOS and Android. A partnership can connect the
+              patient experience with Walgreens&apos; adherence and pharmacy
+              goals.
            </p>
          </div>
          <div>