diff --git a/src/app/(marketing)/executive-summary/page.tsx b/src/app/(marketing)/executive-summary/page.tsx
index c24081f..e306764 100644
--- a/src/app/(marketing)/executive-summary/page.tsx
+++ b/src/app/(marketing)/executive-summary/page.tsx
@@ -2,13 +2,17 @@ import type { CSSProperties } from "react";
 
 import type { Metadata } from "next";
 import Image from "next/image";
+import Link from "next/link";
+import { ArrowRight } from "lucide-react";
 
 import { MedscribeLogo } from "~/components/medscribe-logo";
 import { PhoneMockup } from "~/components/phone-mockup";
 import { PrintButton } from "~/components/print-button";
 import { SectionLabel } from "~/components/section-label";
+import { Badge } from "~/components/ui/badge";
 import {
   Card,
+  CardContent,
   CardDescription,
   CardHeader,
   CardTitle,
@@ -190,6 +194,49 @@ export default function ExecutiveSummaryPage() {
           </div>
         </section>
 
+        {/* Where we fit */}
+        <section className="space-y-5">
+          <SectionLabel>Where we fit</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            The field is full of slices.
+          </h2>
+          <p className="max-w-3xl leading-relaxed text-muted-foreground">
+            Visit recorders, medication apps, record vaults, emergency IDs, and
+            caregiver tools each solve one part of the problem. None keeps a
+            private, patient-owned record current day to day and ready to hand
+            over in a crisis.
+          </p>
+          <div className="flex flex-wrap gap-2">
+            {[
+              "Visit recorders",
+              "Medication apps",
+              "Record vaults",
+              "Emergency IDs",
+              "Caregiver tools",
+            ].map((slice) => (
+              <Badge key={slice} variant="outline">
+                {slice}
+              </Badge>
+            ))}
+          </div>
+          <Card className="border-primary-button/20 bg-primary-button text-white">
+            <CardContent className="pt-5">
+              <p className="leading-relaxed">
+                Medscribe connects the daily loop to the emergency handoff: one
+                private record that stays current through normal use and is ready
+                when the system does not know the patient.
+              </p>
+            </CardContent>
+          </Card>
+          <Link
+            href="/landscape"
+            className="inline-flex items-center gap-1.5 text-sm font-medium text-primary underline-offset-4 hover:underline"
+          >
+            See the full landscape
+            <ArrowRight className="size-4" />
+          </Link>
+        </section>
+
         {/* Under the hood */}
         <section className="space-y-6">
           <SectionLabel>Under the hood</SectionLabel>
diff --git a/src/app/(marketing)/landscape/page.tsx b/src/app/(marketing)/landscape/page.tsx
new file mode 100644
index 0000000..d11da21
--- /dev/null
+++ b/src/app/(marketing)/landscape/page.tsx
@@ -0,0 +1,160 @@
+import type { Metadata } from "next";
+
+import { SectionLabel } from "~/components/section-label";
+import {
+  Card,
+  CardContent,
+  CardDescription,
+  CardHeader,
+  CardTitle,
+} from "~/components/ui/card";
+
+export const metadata: Metadata = {
+  title: "Solution Landscape",
+  description:
+    "How the medical-context space is divided today, and the combined job no existing product owns.",
+};
+
+const INTRO =
+  "The space is crowded. Visit recorders, medication apps, health-record vaults, emergency IDs, and caregiver tools all exist and are improving. But each owns one slice. None owns the whole job: a private, patient-owned medical context that stays current through daily use and is ready to hand over in a crisis.";
+
+const categories = [
+  {
+    category: "Patient AI visit notetakers",
+    examples: "Kin, AlignCare, Emilia, PatientScribe, Medcorder",
+    gap: "Capture and summarize the visit, but the summary is the product. It is not turned into an emergency-ready record a family can hand over.",
+  },
+  {
+    category: "Medication trackers",
+    examples: "Medisafe, MyTherapy, Dosecast",
+    gap: "Know the pill list and reminders, but never heard the visit. No grounded understanding of why a medication is on the list or what changed.",
+  },
+  {
+    category: "Personal health records",
+    examples: "KeepMD, Available Health, Replicoo, Guava, DrOwl",
+    gap: "Store and aggregate documents, but are passive. Nothing keeps them current, and a broad PHR is undifferentiated.",
+  },
+  {
+    category: "Emergency IDs and QR cards",
+    examples: "Apple Medical ID, MedicAlert, tenderID, Epic Share Everywhere",
+    gap: "A static snapshot with no daily maintenance loop, so the card is only as accurate as the last manual edit.",
+  },
+  {
+    category: "Caregiver coordination",
+    examples: "Innerhive, Alula, Connected Caregiver, Caring Village",
+    gap: "Tend toward tasks, calendars, and messaging. They coordinate people, not the integrity of the medical context itself.",
+  },
+  {
+    category: "Provider-side scribes",
+    examples: "Abridge, Nuance DAX, Suki",
+    gap: "Built for the clinician's chart and billing, in clinical language. Not for the patient or the family carrying context across systems.",
+  },
+];
+
+const bundle = [
+  "Patient- and caregiver-owned mobile app",
+  "On-device visit transcription",
+  "Medication OCR and intake tracking",
+  "Facts-first medication Q&A grounded in trusted drug data",
+  "Current medications and visit context fused into one local record",
+  "An emergency “know me” handoff",
+  "Caregiver sharing designed for complex-care families",
+  "End-to-end encrypted, peer-to-peer sharing as a core architecture",
+];
+
+export default function LandscapePage() {
+  return (
+    <div className="mx-auto max-w-6xl space-y-14 px-4 py-10 sm:px-6 lg:space-y-20 lg:py-14">
+      {/* Hero */}
+      <section className="space-y-5">
+        <SectionLabel>Solution landscape</SectionLabel>
+        <h1 className="max-w-3xl font-serif text-4xl leading-[1.05] font-semibold tracking-tight text-foreground sm:text-5xl">
+          The field, and the gap
+        </h1>
+        <p className="max-w-3xl text-base leading-relaxed text-muted-foreground sm:text-lg">
+          {INTRO}
+        </p>
+      </section>
+
+      {/* Category map */}
+      <section className="space-y-6">
+        <div className="space-y-2">
+          <SectionLabel>Who owns which slice</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            Six categories, each solving part of it
+          </h2>
+        </div>
+        <div className="grid gap-4 md:grid-cols-2">
+          {categories.map((item) => (
+            <Card key={item.category} className="card-hover">
+              <CardHeader className="gap-1.5">
+                <CardTitle className="text-lg">{item.category}</CardTitle>
+                <p className="text-xs font-medium tracking-wide text-primary">
+                  {item.examples}
+                </p>
+                <CardDescription className="pt-1">{item.gap}</CardDescription>
+              </CardHeader>
+            </Card>
+          ))}
+        </div>
+      </section>
+
+      {/* Closest competitor */}
+      <section className="space-y-4">
+        <SectionLabel>The closest direct competitor</SectionLabel>
+        <Card className="border-primary/15 bg-primary-light/40">
+          <CardContent className="space-y-3 pt-5 text-sm leading-relaxed text-foreground">
+            <p>
+              AlignCare matches the consumer bundle on paper: visit recording,
+              summaries, an AI assistant, medication reminders and logging,
+              documents, and caregiver sharing. It is real competition, not a
+              strawman.
+            </p>
+            <p>
+              The openings it leaves: its app-store disclosures indicate cloud
+              collection and tracking rather than on-device processing; it has no
+              first-class emergency handoff for a patient who cannot explain
+              themselves; and its medication answers are not described as
+              deterministic, on-device, facts-first rendering. Those are
+              Medscribe&apos;s wedges.
+            </p>
+          </CardContent>
+        </Card>
+      </section>
+
+      {/* The unowned bundle */}
+      <section className="space-y-6">
+        <div className="space-y-2">
+          <SectionLabel>What no one owns as one bundle</SectionLabel>
+          <h2 className="font-serif text-3xl font-semibold tracking-tight sm:text-4xl">
+            The combined job is the opening
+          </h2>
+          <p className="max-w-3xl text-muted-foreground">
+            Each box above has partial substitutes. No single incumbent unites
+            all of this into one private, patient-owned record:
+          </p>
+        </div>
+        <Card>
+          <CardContent className="pt-5">
+            <ul className="grid gap-x-8 gap-y-3 sm:grid-cols-2">
+              {bundle.map((point) => (
+                <li
+                  key={point}
+                  className="flex items-start gap-3 text-sm leading-snug text-foreground"
+                >
+                  <span className="mt-1.5 size-1.5 shrink-0 rounded-full bg-primary" />
+                  <span>{point}</span>
+                </li>
+              ))}
+            </ul>
+          </CardContent>
+        </Card>
+        <p className="max-w-3xl leading-relaxed text-muted-foreground">
+          That intersection, the daily maintenance loop that keeps an
+          emergency-ready record current and private by architecture, is the lane
+          Medscribe is built to own.
+        </p>
+      </section>
+    </div>
+  );
+}
diff --git a/src/components/site-header.tsx b/src/components/site-header.tsx
index c1da9b4..992fbbb 100644
--- a/src/components/site-header.tsx
+++ b/src/components/site-header.tsx
@@ -1,7 +1,7 @@
 "use client";
 
 import { useState } from "react";
-import { FileText, Home, Menu, X } from "lucide-react";
+import { FileText, Home, Layers, Menu, X } from "lucide-react";
 import Link from "next/link";
 import { usePathname } from "next/navigation";
 
@@ -11,6 +11,7 @@ import { cn } from "~/lib/utils";
 const navLinks = [
   { href: "/", label: "About", icon: Home },
   { href: "/executive-summary", label: "Summary", icon: FileText },
+  { href: "/landscape", label: "Landscape", icon: Layers },
 ];
 
 export function SiteHeader() {